July 29, 2013 - Ad Firm Merger
- Aired: 07/29/2013
- Rating: NR
New York-based ad firm Omnicom and Paris-based ad firm Publicis merged on Sunday, creating the largest advertising firm with $23 billion in combined revenue.The merger might create complications since it will bring together rival clients, such as Coca-Cola and Pepsi, Procter & Gamble and Johnson & Johnson, and AT&T and Verizon. We have analysis.
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